Ira Kaufman; Marketing Expert
Online Advantage (click to see member page)
Expert in: Integrated Marketing Strategys for small and mid size businesses.
Key concept: Integrated Marketing Strategy analyzes all media to design the ideal combination of tools (TV, radio, print, search engine optimization, social media and online marketing) needed to accomplish the client's goals.
What's Different? Develop a genuine understanding of our customers' needs and how to foster mutually beneficial, ongoing conversations.
My Job: To help my clients discover the most effective mix of tools to meet their business objectives.
My Process: Listen to your needs and challenges; reveal different possibilities; work with you/staff to gain agreement on the next steps; and keep focused on producing results.
My Secret: Care about each client, to discover what works best for them. My background and education allows me to understand your strengths and weaknesses and design a scope of work that when applied produces results.
Recent Articles:
What Clients Say:
Jerry Gray, Executive Vice President, Newcomb IES
"Our company consulted with Ira Kaufman and Online Advantage to design and develop our website. Our department heads struggled to agree on a direction/brand and how to describe their services. The Online Advantage team met with our managers to gather information and guide us on website content and layout. We very much appreciated the talents and commitment of their team. The website would never have been completed without their support!"
Andy Chocklett, General Manager, Progress Press
"Progress Press is one of the larger printers in the Roanoke Valley with a 68 year history and loyal customer base. As a family business we looked for business consulting/marketing team that could look at our complex business comprehensively with sensitivity to the family dynamic. Ira Kaufman and Online Advantage was our choice. We have engaged their team to address the following: marketing planning and strategy; website development and customized intranet/FTP access; and organizational development. They have just completed a market research study, as part of larger branding and marketing plan. We highly recommend Online Advantage to help any business understand and address their marketing challenges and business processes.. They are very responsive and results oriented. They anticipated the needs of our company and creatively worked with us to address them."
Accomplishments:
- Designed and developed MyHomeTownJobs.com for WDBJ7
- Founded Roanoke Biz2Biz.com
- Original designers of " Social Marketing"
- PhD Northwestern University's Kellogg School of Management
Consulting Services:
- Work with owners to clarify business direction
- Identify Brand and target markets
- Design online marketing and social strategies
- Build websites and Search engine optimization
- Develop Integrated Marketing Plans
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A special thanks to our business partners, Shenandoah Connection